From 3.4X to 6.1X ROAS: Rhino Shield Florida Doubles Bookings and Slashes Costs
Rhino Shield Florida’s Growth Engine: Doubling Schedules and Beating Every KPI
Rhino Shield Florida, part of a national franchise known for its ceramic-based exterior coating, needed more than leads. They wanted scalable, profitable growth with ad spend below 15% of revenue and a stronger ROAS. Their marketing was stable but far from optimized, and their funnel couldn’t scale efficiently.
- High Cost per Schedule ($1,300–$1,400)
- Moderate ROAS (3.4X) Limiting Growth
- Generic Targeting Across Multiple Florida Markets
- Inefficient Campaign Architecture and Tracking
With 50–60 monthly bookings and costs climbing, growth had hit a ceiling. Their campaigns lacked localization and clear tracking, making it impossible to identify what was working or where money was being wasted.
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We took a full-funnel approach, rebuilding Rhino Shield’s marketing engine from the ground up. Every ad, audience, and funnel touchpoint was re-engineered to maximize efficiency and conversion. By aligning messaging with local homeowner pain points, strengthening creative testing, and building structure into both Meta and Google Ads, we turned a stagnant system into a growth-ready machine.
- Re-engineered Meta and Google Ads structures for efficiency
- Implemented localized targeting across Tampa, Orlando, Jacksonville, and Gainesville
- Tested and optimized creative focused on homeowner pain points
- Tracked every dollar and every lead through the sales pipeline
We eliminated wasted spend, refined the offer for each local market, and continuously tested new creative angles to attract qualified leads. By balancing patient testing with strategic scaling, we turned a plateaued account into a high-performing growth system that drives measurable ROI.
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In less than four months, Rhino Shield Florida transformed its marketing performance. Discovery calls more than doubled, the cost per booking nearly halved, and ROAS surged to 6.1X while maintaining ad spend efficiency below the 15% target. The franchise now runs on a predictable, scalable lead generation engine that supports long-term growth.
$70-$75k
→
$115k
50
→
140
$1300
→
$840
3.4X
→
6.1X
Lifeline Tax Solutions
Professional Services & Finance
Rhino Shield
Home Services, Renovation & Trades
NewsCorp
Digital Media
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