From $163 CPL to $127 While Doubling Conversion Rates in 12 Months
How We Scaled Registrations for BossBet with Smarter Creative and Targeting
BossBet is a licensed Australian wagering platform offering fast, reliable betting across racing and major sports. While the product experience was strong, acquisition performance was holding growth back. High costs, weak creative engagement, and no structured testing meant registrations were expensive and inconsistent. They needed a scalable system to drive sign ups at a lower cost.
- Cost per lead was too high to scale
- Creative was not driving engagement
- Conversion rates limited growth
- No structured testing or optimisation process
Before working with us, performance lacked direction. Campaigns were running, but without clear learnings, iteration, or creative strategy. Without improvement across the full funnel, growth remained capped and inefficient
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We rebuilt BossBet’s acquisition approach around strong creative, clear positioning, and structured testing. Every campaign was designed to highlight what made BossBet different, faster payouts, real time odds, and a no nonsense betting experience, while driving efficiency across the funnel.
- Rebuilt Meta Ads structure to support testing and scale
- Developed new creative angles focused on speed, reliability, and ease of use
- Improved audience targeting to reach high intent punters
- Introduced campaign level testing to optimise performance over time
Alongside evergreen acquisition, we layered in seasonal initiatives like Campaign Spike to capitalise on major sporting moments, supported by an Always On strategy to maintain momentum year round. This balanced approach allowed BossBet to grow registrations efficiently while continuously improving performance.
$162.65
→
$127.31
9%
→
19%
0.25%
→
0.89%
$7.45
→
$2.81
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