Overview

From $48 Leads to 177% Revenue Growth in 12 Weeks

Lifeline Tax Solutions’ Turnaround: From Costly Leads to a Scalable Revenue Engine

Industry/ Sector:
Tax Resolution Services
Client/ Company:
Lifeline Tax Solutions
Date/ Year:
2025
website:
www.lifelinetaxsolutions.com
services:
Automations
Copywriting
Funnel Builds
Paid Social
Creative Production
CRO
Audience Segmentation
Full Funnel Strategy
Full Funnel Rebuild
Performance Marketing
the challenge

Before partnering with us, Lifeline Tax Solutions was stuck with high lead costs and inconsistent conversions that limited their ability to grow. Their CPL sat at $48, and their funnel was leaking money at every stage. They didn’t need tweaks — they needed a complete rebuild to turn traffic into predictable revenue.

  • High Cost per Lead (CPL)
  • Low Lead Quality and Conversion Rates
  • Broken Tracking Across the Funnel
  • Inefficient Ad Structure and Generic Messaging

They were paying too much for every lead and getting little in return. Without a clear system or automation, potential clients were slipping through the cracks, and growth had stalled.

High CPL
Low Lead Quality
Inconsistent Conversion Rates
Broken Tracking and Visibility
Weak Creative and Messaging
the SOLUTION

We tore everything down and rebuilt Lifeline’s funnel for conversion efficiency and scalability, ensuring every dollar worked harder. We didn’t patch the system — we rebuilt it from the ground up to create a predictable flow of qualified leads that convert.

  • Rebuilt campaigns from scratch to eliminate wasted spend
  • Fixed tracking and full-funnel visibility through Go High Level
  • Designed a quiz-based funnel that pre-qualified real prospects
  • Created strong video and static ads that drove attention and clicks

We paired these with bold, emotionally charged copy that spoke directly to taxpayers in distress and automations that nurtured every lead until booked. Each step was tracked, tested, and optimized to the smallest detail, creating a reliable machine that turned cold traffic into loyal clients.

creative highlights
No items found.
the results

Within 12 weeks, Lifeline Tax Solutions went from barely breaking even to running a scalable revenue engine. The rebuilt funnel delivered stronger leads, higher conversions, and a dramatic improvement in efficiency. With a 177% increase in revenue, the company is now equipped with a system that grows profitably month after month.

↓
↑
CPL

$48

→

$40

↓
↑
CR

15.3%

→

17.4%

↓
↑
ROAS

9.3X

→

12.7X

↓
↑
Revenue

150%

→

177%

FROM OUR CLIENT
Working with So Shall We has been an absolute pleasure! These folks are like the superheroes of ad management and creative work. They’re always on the ball, keeping a close eye on my account and making sure everything runs smoother than a freshly buttered biscuit.
Matthew Crace
CEO, Lifeline Tax

Lifeline Tax Solutions

Professional Services & Finance

Services
Automations
Copywriting
Funnel Builds
Paid Social
Creative Production

Rhino Shield

Home Services, Renovation & Trades

Services
Paid Social
Google Ads
Full Funnel Strategy
Performance Marketing
Full Funnel Rebuild

NewsCorp

Digital Media

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Paid Social
Performance Marketing
Creative Production
Full Funnel Strategy
CRO
Meet the TeamOur ClientsDisclaimerPrivacy Policy
contact@soshallwe.comUnit 1/234 Crown St, Darlinghurst NSW 2010, Australia
Indigenous Lands Recognition
Sydney, Australia
Our founders started this business on Gadigal land, in Sydney, Australia, before expanding internationally. We acknowledge the Gadigal people of the Eora Nation as the Traditional Custodians of the land on which our journey began. We pay our respects to Elders past and present, and recognise their enduring connection to land, waters, and culture.
Indigenous Lands Recognition
Sydney, Australia
Our founders started this business on Gadigal land, in Sydney, Australia, before expanding internationally. We acknowledge the Gadigal people of the Eora Nation as the Traditional Custodians of the land on which our journey began. We pay our respects to Elders past and present, and recognise their enduring connection to land, waters, and culture.
Indigenous Lands Recognition
Sydney, Australia
Our founders started this business on Gadigal land, in Sydney, Australia, before expanding internationally. We acknowledge the Gadigal people of the Eora Nation as the Traditional Custodians of the land on which our journey began. We pay our respects to Elders past and present, and recognise their enduring connection to land, waters, and culture.
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