Overview

From Poor Attribution to 2.75X ROAS After Rebuilding Google Ads

How We Turned Bae Juice’s Google Ads Into a Scalable Revenue Channel

Industry/ Sector:
E-commerce
Client/ Company:
Bae Juice
Date/ Year:
2023-2025
website:
www.drinkbaejuice.com.au
services:
Google Ads
Performance Marketing
Tracking & Attribution
Account Restructure
the challenge

Bae Juice is a fast-growing Australian beverage brand with strong retail presence and a unique, category-defining product. While Google Ads had been running consistently, performance was capped by a lack of structure and unreliable data. Revenue attribution was unclear, making it impossible to understand true return or confidently scale spend.

  • Low and Unclear ROAS
  • Poor Conversion and Revenue Attribution
  • Overly Simplistic Campaign Structure
  • Limited Visibility Into What Was Driving Sales

Before our involvement, the account relied on a single branded search campaign with minimal optimisation. Spend was steady, but insight was limited. Without accurate tracking or segmentation, Bae Juice couldn’t tell which actions drove revenue or where to invest next.

Revenue was not being tracked properly
ROAS could not be measured with confidence
Account structure limited performance
Scaling felt risky without clean data
the SOLUTION

We rebuilt Bae Juice’s Google Ads account from the ground up, focusing first on clean attribution and then on scalable performance. Every change was made with long-term growth in mind, ensuring the account could support both immediate revenue and future expansion across channels and products.

  • Implemented Performance Max alongside structured branded search
  • Fixed conversion tracking by removing false conversion events
  • Integrated Google Ads and GA4 with correct time zone and currency
  • Introduced meaningful conversion actions across the funnel

Once tracking was reliable, we simplified audience layers, enabled cross-device tracking, and shifted optimisation toward real revenue-driving actions. This created a clear feedback loop between spend and sales, allowing Bae Juice to finally understand performance and scale Google Ads with confidence.

creative highlights
No items found.
the results

After the rebuild, Google Ads became a reliable and measurable revenue channel for Bae Juice. Conversions more than tripled, cost per conversion dropped, and ROAS became trackable for the first time. With clean data and improved structure, Bae Juice now operates with clarity around spend, performance, and growth potential.

↓
↑
Conversions

268

→

819

↓
↑
CPC

$39.22

→

$32.04

↓
↑
Revenue Tracking

Not reliable

→

Fully attributed

↓
↑
ROAS

Not measurable

→

2.75X

FROM OUR CLIENT
The hardest part about finding the right agency is trusting one. That’s why as soon as we met Sam and Chris we knew we were in safe hands. The So Shall We team helped us scale our business and build it to what it is today, both online and offline. They were always available and easy to work with.
Tim O’Sullivan
Co-founder

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Indigenous Lands Recognition
Sydney, Australia
Our founders started this business on Gadigal land, in Sydney, Australia, before expanding internationally. We acknowledge the Gadigal people of the Eora Nation as the Traditional Custodians of the land on which our journey began. We pay our respects to Elders past and present, and recognise their enduring connection to land, waters, and culture.
Indigenous Lands Recognition
Sydney, Australia
Our founders started this business on Gadigal land, in Sydney, Australia, before expanding internationally. We acknowledge the Gadigal people of the Eora Nation as the Traditional Custodians of the land on which our journey began. We pay our respects to Elders past and present, and recognise their enduring connection to land, waters, and culture.
Indigenous Lands Recognition
Sydney, Australia
Our founders started this business on Gadigal land, in Sydney, Australia, before expanding internationally. We acknowledge the Gadigal people of the Eora Nation as the Traditional Custodians of the land on which our journey began. We pay our respects to Elders past and present, and recognise their enduring connection to land, waters, and culture.
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