$2K CPA to $50: How We Made CODE Sports Profitable Through Hyper-Segmentation
NewsCorp’s CODE Sports Turnaround: From Unsustainable Costs to Scalable Profitability
NewsCorp’s CODE Sports was created for serious fans who crave deep analysis and exclusive stories, but acquiring those subscribers came at a steep price. Each new signup cost over $2,000, draining budgets and stalling growth. They needed a scalable, data-driven acquisition system that could turn their $100K monthly spend into profit, not waste.
- $2,000+ Cost per Acquisition (CPA)
- Unsustainable Ad Spend and Burn Rate
- Generic Targeting Across Sports, States, and Demographics
- No Trackable System for Scalable Growth
With no segmentation or reliable data tracking, every campaign felt like a gamble. The audience was broad, the messaging was generic, and growth goals were slipping further out of reach. They needed precision, not more spend.
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We built a hyper-segmented acquisition system designed to turn CODE Sports’ broad audience into distinct, high-performing segments. Every ad, funnel, and audience was rebuilt from scratch with performance data at the center, allowing us to measure and scale what worked — and eliminate what didn’t.
- Broke audiences down by sport, state, gender, and age to personalize offers
- Built custom creatives and copy for each segment, increasing relevance and engagement
- Simplified the signup process to reduce friction and speed up conversion
- Deployed $100K monthly spend strategically with real-time CPA tracking
We replaced guesswork with granular tracking and data-backed decision-making. Each campaign was tested, refined, and scaled only when profitable. By treating every audience as unique, we transformed CODE Sports’ acquisition model into a lean, performance-driven system that grows predictably.
In less than four months, CODE Sports cut its cost per acquisition from over $2,000 to just $50 — a 97.5% decrease. With CPA now tracked by sport, state, age, and gender, NewsCorp can see exactly where each dollar performs best. What was once an unprofitable spend is now a predictable, scalable system fueling continuous subscriber growth.
$2000
→
$50
Low
→
4X
$100K
→
$100K
→
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